So Cal's Latest Food Fad
	Reviewed By howie	May 24, 2007

After reading so much about Pinkberry, and seeing the massive crowds of Asian college kids inside and outside of this Pinkberry clone on Convoy St, my curiosity was peaked. What could possibly be so good about it?

Can frozen yogurt really aspire to be more than ice cream's bastard offspring? I guess the short answer for me is "no", but that doesn't mean that Yogurt World doesn't make some tasty frozen yogurt.

There are about a dozen flavors, and they are roughly divided into tart and sweet categories. The sweet flavors seem to taste like the frozen yogurt you've come to expect at your average froyo shop. If you like adding stuff to your yogurt, there are tons of options from fresh fruit, mochi, cereal, and candy

The tart flavors are what the place is more famous for. They are closer to the tangy flavor of plain yogurt, but still has some sweetness. Although I found the tart flavors compelling, I thought the texture was a little icy. I'd like it better if it had a creamier texture like the sweet yogurt flavors (or, you know, ice cream).

So while I can see why the place is popular, I don't really understand the fanaticism attached with Yogurt World. I haven't tried Pinkberry yet, so I can't compare. But I don't expect that yogurt is going to displace ice cream as my frozen treat of choice anytime soon.